Professional Photographers Trust Sony SDXC/SDHC Cards For Any Assignment

by Sony Pro Team 03/07/2016

What They See is What They Get with Sony’s Media             One thing Christina Mittermeier, Andy Katz, Brian Smith and Robert Evans share is their place in the top-tier of professional photographers worldwide. Each has put their extraordinary talents to work capturing some of the most captivating images of our day. While all take different […] Read More

Sony Unveils New “Future Lab Program”

by Communications 03/03/2016

Introduces First Concept Prototype from this New Technological Research and Development Program at SXSW 2016 Tokyo (March 4, 2016) – Sony Corporation today announced the launch of a new research and development initiative called the “Future Lab Program.” The Future Lab Program embraces an approach to technological research and development that emphasizes an open creative […] Read More

Video Art Meets Video Technology: Sony Laser Projectors Support New Exhibit at Los Angeles County Museum of Art

by Sony Pro Team 02/29/2016

Diana Thater is known for creating works of art that re-define the physical, and conceptual boundaries of how moving images are experienced. So it’s fitting that the artist’s latest exhibit, “The Sympathetic Imagination,” uses Sony laser projectors, since that technology was designed for the same purpose.   “The Sympathetic Imagination” exhibit ends its run in […] Read More

On the March from Selma to Montgomery: The PXW-X70 Captures a Historic Event

by Sony Pro Team 02/26/2016

Q and A with a Documentary Filmmaker during a Historical Anniversary Celebration   Melinda Holm is a documentary filmmaker focused on capturing the beautiful and important moments in life. As a long-time fan of Sony cameras, she used the PWX-X70 to capture the 50th anniversary celebration of the historic march from Selma to Montgomery in […] Read More

Sony’s Newest CineAlta Products Add Speed to the 4K Production Workflow

by Sony Pro Team 02/25/2016

4K RAW Recording at 120 FPS & Cache Recording are Highlights of New AXS-R7 RAW Recorder, Memory Cards and Firmware Ver. 8 for PMW-F55/F5   Sony’s next generation of CineAlta products solves the workflow concerns faced by production professionals shooting 4K RAW: handling RAW files easily while maintaining the highest levels of image quality.   […] Read More

Sony’s Newest Pro Compact Camcorder Stacks Up Well Against the Field in 4K Production

by Sony Pro Team 02/23/2016

New PXW-Z150 with 1.0 type Sensor Delivers Low-light Performance and Networking Features for Fast Turn-around, High-Quality Workflows   Park Ridge, N.J., Feb. 23, 2016 – Sony’s newest 4K camcorder, the PXW-Z150, combines enhanced low-light performance and multiple file transfer options in a compact design for professionals who need to quickly and easily shoot, edit and […] Read More

Sony Electronics’ New Premium 4K HDR Ultra HD TVs Now Available

by Communications 02/16/2016

Exclusive Sony technologies, beautiful design, and HDR (High Dynamic Range) compatibility provide a superior television experience SAN DIEGO, February 16, 2016 – Sony Electronics announced the pre-sale today for its newest lineup of 4K HDR Ultra HD televisions, the XBR-X850D and the XBR-X930D/XBR-X940D series, with exclusive Sony picture enhancing technologies. Powered by Sony’s 4K Processor […] Read More

Sony’s New Laser Projectors Deliver Image Quality in the “Sweet-spot” Brightness Range with Quietest Operation in its Class

by Sony Pro Team 02/09/2016

New Models Expand Sony’s Laser Line-up to 9 Models Sony is broadening its line of laser light source (Z-Phosphor™) projectors in the mid-brightness range with three new models between 4,100 and 6,000 lumens. The new models are the VPL-FWZ65 (6,000lm WXGA); VPL-FWZ60 (5,000lm WXGA); and the VPL-FHZ57 (4,100lm WUXGA).   Designed for commercial applications including […] Read More

Vintage Filmmaking: Sony F55 Is Pressed into Service for New Wine Documentary

by Sony Pro Team 02/05/2016

Director Jason Wise and Cinematographer Jackson Myers are the team behind 2013’s breakout documentary, Somm, detailing the competitive exam that sommeliers must pass in order to reach the designation of Master Sommelier.  The duo is back with Somm: Into the Bottle, which explores people’s fascination with wine and answers many questions about its history and […] Read More