Alec Shapiro

Senior Vice President
Sales and Marketing, Broadcast and Production Systems Division

Alec Shapiro is responsible for marketing and sales of Sony Electronics’ professional video, audio and display products and systems sold to broadcast and cable TV networks and stations; production companies; professional and college sports teams and stadiums; as well as customers in government, education, hospitality, houses of worship and other markets. He also plays a key role in new business development and generating strategic alliances.

 During his nine years at Sony, Shapiro has held a variety of sales and marketing management positions. He began his career at Sony as vice president of marketing communications for Broadcast and Business Solutions Company, in charge of advertising, promotions and shows and exhibits.

He has been instrumental in launching many Sony professional recording formats and technologies, including BETACAM® SP, Sony’s line of professional HDV™ products, the XDCAM® Professional Disc System, HDCAM™, Sony’s CineAlta™ line of digital camera systems and the SXRD 4K projector for digital cinema and large-venue applications.

Before joining Sony, Shapiro handled a variety of marketing and public relations responsibilities as a consultant in the professional broadcast and video production industries. Sony was among his clients from 1980 to 1991. He has also held senior sales and marketing positions at Chyron Corporation and at Panasonic’s Broadcast and Digital Systems Company.

Shapiro received his Bachelor’s degree from the University of Maryland.