Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm High-Resolution Zoom and 50mm F1.8 Prime Lenses

by Communications 03/29/2016

New FE 70-300mm F4.5-5.6 G OSS Telephoto Zoom and 50mm F1.8 Prime Lens Extend Sony α Shooting Possibilities SAN FRANCISCO, Mar. 29, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced two new full-frame lenses for their E-mount camera system, the FE 70-300mm F4.5-5.6 […] Read More

Sony Announces New HX80 Compact Camera with 30x Zoom and Electronic Viewfinder

by Communications 03/07/2016

New Model is World’s Smallest Camera with 30x Optical Zoom Lens1     SAN DIEGO, Mar. 7, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the newest addition to their compact zoom camera lineup, the DSC-HX80 model. The new camera features a variety […] Read More

Sony Announces Development of New Wireless Lighting Control System at WPPI 2016

by Communications 03/07/2016

LAS VEGAS, Mar. 7, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced plans to release a new wireless lighting control system to meet the growing demands of professional Sony photographers. Designed for compatibility with their α interchangeable cameras and external flash units, the […] Read More

Sony Introduces New α6300 Camera with World’s Fastest Autofocus

by Communications 02/03/2016

New Mirrorless Camera Features World’s Fastest AF speed1 and Highest Number of AF points2 plus Newly Developed 24.2 MP APS-C Sensor, High Resolution 4K video recording and more  NEW YORK, Feb. 3, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the latest addition […] Read More

Sony Launches New G Master™ Brand of Interchangeable Lenses

by Communications 02/03/2016

Three new models including 24-70mm F2.8 Zoom, 85mm F1.4 Prime and 70-200mm F2.8 Zoom deliver unrivaled imaging experiences   NEW YORK, Feb. 3, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced their flagship G Master™ brand of interchangeable lenses. Sony’s new brand includes three […] Read More

Sony Announces New Flagship 4K Camcorder with Enhanced Image and Sound Quality

by Communications 01/05/2016

New FDR-AX53 4K Camcorder is joined by Two New HD Camcorders to Complete 2016 Handycam Lineup LAS VEGAS, Jan 5, 2016 – Sony Electronics, a worldwide leader in digital imaging, has today introduced its most advanced 4K1 Handycam® camcorder to date, the new FDR-AX53 model. Featuring a newly developed ZEISS® Vario-Sonnar T* lens and image […] Read More

Sony Introduces Latest Action Cam with Enhanced Functionality and Design

by Communications 01/05/2016

New HDR-AS50 Model Delivers High Quality POV Video at Great Value LAS VEGAS, Jan 5, 2016 – Sony Electronics, a worldwide leader in digital imaging, has today introduced the latest addition to its acclaimed Action Cam POV camera lineup, the HDR-AS50 model. The new camera brings the benefits of Sony’s latest and most innovative video […] Read More